The smartest people in ecommerce use the smartest tools and technology to grow sales and profit.
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The Sales-building, Profit-driving, Insight engine.

Chosen by the world’s most ambitious brand-owners, E Fundamentals is the leading eCommerce analytics service that guarantees to increase your sales and profit in online stores.


Why wait to increase your online sales?

By tightly observing client usage of our service, we’ve built E Fundamentals to be smarter and simpler to use than alternatives worldwide. Let Emma show you how...


Our technology serves our clients by tightly monitoring their products’ performance in online retail channels against The 8 fundamentals framework.

In the UK, this is done across all the major online players such as Tesco, Sainsburys, Asda, Ocado, Morrisons, Waitrose & Amazon and specialist websites; and via their retail equivalents internationally.

By acting on E Fundamentals' insights and tools, brand owners are able to gain significant competitive advantage by optimising online ranging, pricing, positioning, promotion and from executing their category strategy with real-time insight.

Clients love E Fundamentals’ focus on growth, high relevance and simplicity. We are the only player in the eCommerce analytics space that guarantees its clients will increase online sales when they use our service.

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Featured clients

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“Understanding how we can improve our online execution is vitally important to us at Kerry Foods. Having used other digital shelf analytics providers in the past with disappointing results, we are now delighted to work with E Fundamentals. Their system has a strong commercial focus, superior quality of user experience and their approach to setting up and maintaining the service removes the pain point we had with other providers.”
— Gordon Morrin, eCommerce Director, Kerry Foods
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“E Fundamentals’ Customer Success function made them a clear winner for Nestlé Skin Health. Their approach provides actionable insights specific to our category with an effective framework on how to seize new opportunities for sustained growth. We’ll be working really closely with the team to sharpen our capabilities and execute our online sales strategy with consistency and scale across all retailers.”
— Amreeta Sagoo, Nestlé Skin Health

Latest on the blog


Return on Intelligence is our approach to helping you secure a return on investment from eCommerce data. Find out by how much you can grow your online revenue with the E Fundamentals platform
here >>> 

Featured case study

E Fundamentals is owned and run by FMCG professionals with exceptional Category Marketing expertise from a wide range of sectors.

We’ve used the E Fundamentals platform to successfully drive forward our base business. It has allowed us to easily diagnose and monitor our performance on our key SKUs across our key retailers, and as a result deliver up to 37% growth on certain products.
— Pladis UK (formerly United Biscuits)

Featured retailers