e.fundamentals is a smart and intuitive growth platform built on decades of senior sales & marketing experience. Our retail and wholesale services help major international brand owners identify the steps required to drive regional and local sales and profit by marketing their brands more effectively through online stores. The one-size-fits-all approach offered by other providers is not enough to win; the e.f service is deployed with our clients’ unique strategies and KPIs embedded.

Featured clients

“The only eCommerce analytics provider that showed us how to get beyond fixing the basics and grow our online channel.”
— Ed Harman, Channel Optimisation Manager, The Weetabix Food Company

Featured retailers 


The smartest & simplest retail analytics for your products and categories. Seize your unrivalled advantage to win in online sales through major retailer websites.


Wholesale is the next big thing in online shopping. Find out how you can grow your online sales through business buyers and foodservice operators.

How do I execute my category strategy online

How to successfully execute a category strategy online

How can I outsmart rivals with better price and promotion plans?

How to win with better price and promotion plans

How do i win in on-site search?

How to beat competitors in
on-site search

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