e.fundamentals is a smart and intuitive growth platform built on decades of senior sales & marketing experience. Our retail and wholesale services help major international brand owners identify the steps required to quickly drive sales and profit by marketing their brands more effectively through online stores. The one-size-fits-all approach offered by other providers is not enough to win; the e.f service is deployed with our clients’ unique strategies and KPIs embedded.

“The only eCommerce analytics provider that showed us how to get beyond fixing the basics and grow our online channel.”
— Ed Harman, Channel Optimisation Manager, The Weetabix Food Company

How do I execute my category strategy online?

How can I outsmart rivals with better price and promotion plans?

How do I win in
on-site search?

e.fundamentals retail

The smartest & simplest retail analytics for your products and categories. Seize your unfair advantage to win in online sales through major retailer websites.

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Wholesale is the next big thing in online shopping; find out how you can grow your online sales through business buyers and foodservice operators.

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