Looking for inspiration?

Got an eCommerce problem to solve?

Have 20 seconds to spare?

We’ve asked some of the best people in eCommerce to share their knowledge and experience with the wider eCommerce community; but because we’re all slammed for time, we’ve asked them to distil their best advice into just 20 seconds (ish) – that’s why it’s called #20SecondSmarts.

Hear from some of the smartest people in eCommerce about the strategies, politics and tactics behind their successes and spectacular failures.

If you’ve got your own #20SecondSmarts you’d like to add, email my20secondsmarts@ef.uk.com.

Every contributor goes into a monthly draw to win £100 of Amazon gift vouchers.*

“Talent borrows, Genius Steals”
Oscar Wilde

This is #20SecondSmarts


If the retailer says no, work with them to find a way around it.


Annie Goman
Senior eCommerce Manager
AB InBev/ZX Ventures

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Understand the people you need to connect with.

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John Connelly
Digital & eCommerce Manager

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Demystify your eCommerce strategy. It's all shopping.

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Simon Mayhew
Insights Manager

How it works

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Find a comfy spot, grab your phone and in 20 seconds (ish) tell us about a time that one key learning helped you smash your goals or progress in your eCommerce career.

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When you're happy with the footage, drop it in an email to my20secondsmarts@ef.uk.com. Or upload and send via wetransfer.com.

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We'll upload it on our site, share with our followers and enter you in a prize draw for the chance to win £100 Amazon gift vouchers. See Ts&Cs here.

Your #20SecondSmarts

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Victoria Sowerby
eCommerce Manager
Quorn Foods

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Charlotte Young
Veterinary eCommerce National Account Manager
Royal Canin, Mars Inc

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Paul Walker
Sales Director


Elena Meyer
eCommerce Category Manager Europe
Edgewell Personal Care

#20SecondSmarts from E Fundamentals 

The smartest people use the smartest tools and technology to grow eCommerce sales and profit.
Here are some of the ways that we help our clients succeed online.

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John Maltman
E Fundamentals

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David Murray-Hundley
E Fundamentals

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Becky Curtis Hall
Customer Success Manager
E Fundamentals

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Mandy Critchley
Business Development Director
E Fundamentals

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Martin Brooks
Marketing Director
E Fundamentals

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Scott Kipling
Global Accounts Director
E Fundamentals

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Cheryl Haggerty
Customer Success Director
E Fundamentals

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Dan Foy
Customer Success Manager
E Fundamentals

Powerful advice for eCommerce leaders