E Fundamentals is a British-built, world-leading eCommerce analytics platform that helps brand owners compete and win online. Our technology serves our clients by tightly monitoring their products’ performance in online retail channels against The 8 Fundamentals framework. 



E Fundamentals reviews and extracts data from online shops, retrieving raw contextual metadata which is compiled, audited & analysed to produce powerful, clear & actionable insights.



The E Fundamentals machine never stops - it monitors, collects, scores & generates reports everyday.

We track key product & category behaviours across the key UK retailers - to quickly help drive sales & improve profit.



E Fundamentals is working and growing across a wide range of sectors:

FMCG, Retail, Consumer Electronics, Pharmacy, Health & Beauty

and our platform can be configured to work against any online sector or category.



The E Fundamentals immediate benefits:

  • works with your existing structure - low cost of deployment

  • highly cost effective - without the need for expensive BI systems

  • includes all major retailers in each market - total category view

  • intuitive & simple to use - with smart indicators & trend analysis

  • compelling insights at all levels - from C Suite to frontline


E Fundamentals was started by professionals who have worked across all levels for some of the world's most renowned brands by working directly with clients to leading global, high powered teams. Their insight and expertise has lead them to join forces and create an eCommerce solution that delivers a competitive advantage in today's digital landscape.

say hello to our team of industry experts and savvy entrepreneurs here.

Help me grow my online business

2016 was the year that some of the most senior business people in the world
recognised the importance of eCommerce analytics...

Our brands need to have the right selection of products, in the right sizes, at the right value, in the right quantity, and in the right points of sale to win with shoppers online every day. Failure to effectively compete in growing sales channels and business models, particularly e-commerce, could negatively impact our results.
— David S. Taylor, CEO & Chairman P&G, 2016 Annual Report

If you’re curious to know how to increase your online sales, get in touch below...

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