The e.fundamentals team is made up of industry experts and entrepreneurs who bring a wealth of experience and insight to our young company. They’re all working towards changing the way people shop & sell online and are committed to delivering a consistent Return on Intelligence to our clients.

Click through to learn more about the team who are shaping our culture and helping e.fundamentals grow and succeed.

Leadership team

Chief Executive Officer

Chief Financial Officer

Chief Technology Officer


Mandy Critchley

New Business Director

Cheryl Haggerty

Customer Success Director

Martin Brooks

Chief Marketing Officer

Board of Advisers



Executive Chairman, Praesidium


Meet the rest of the team on LinkedIn

Tips from the top

Our management team share their insights...