2-steps to Competitive Advantage

We’ve built the world’s leading eCommerce analytics platform to give brand owners a competitive advantage online. Our intuitive platform is used by commercial teams all over the globe to rigorously improve their sales performance across retailer’s and wholesaler’s websites.

Our two step approach is what makes e.fundamentals unique, powerful and special:

1.Intelligent Configuration




The entire e.f process ensures that all of your carefully built strategies for winning at the brand, customer and category levels are baked into the set-up so that we measure the unique KPIs that really drive your business growth.

2.Bespoke Reporting


Our intuitive dynamic dashboards ensure that every individual user is served personalised insights that are:

  1. Relevant to their role

  2. Actionable today

  3. A genuine profit opportunity


How it works

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All the insights you need

The e.fundamentals platform never stops - it monitors, collects, scores & generates reports every day. We track key product & category behaviours across retailers & wholesalers to quickly help drive sales & improve profit in real time. Get daily updates about your products, tailored reports and price alerts straight to your inbox.

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To help you plan and win

We gather eCommerce data from retailers and wholesalers websites on how your products are represented and sold online. This is filtered and packaged into actionable insights via The 8 Fundamentals dashboard, so you and your teams can use the tool to help plan and execute a winning approach to:

  • Promotional planning

  • Creating winning online sales strategies

  • Improving visibility via retailer search rankings

  • Joint Business Plans

  • Range reviews

  • Perfect store

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With a complete category view

e.fundamentals users receive eCommerce insights for all the products in your entire category for all your markets. That includes yours and your competitors’ products. A category-wide view is the most profitable way to make rapid changes across all your accounts and scale up with speed.

Know the 3 reasons why a category approach is critical to increasing online sales >>>

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Our ROI guarantee

By using e.fundamentals Retail, we guarantee you’ll secure a ROI of 4x the cost of the service in online sales uplift.

Get in touch to find out how it works for your brand >>>


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Request a demo

Get in touch to see how the platform can enable your commercial teams to drive your commercial strategies online.


The benefits of e.f eCommerce analytics

Not all data is the same. There are huge advantages to having the right kind of analytics for your digital shelf that will help you sell more online. Find out the top 10…


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