2-steps to Competitive Advantage
We’ve built the world’s leading eCommerce analytics platform to give brand owners a competitive advantage online. Our intuitive platform is used by commercial teams all over the globe to rigorously improve their sales performance across retailer’s and wholesaler’s websites.
Our two step approach is what makes e.fundamentals unique, powerful and special:
The entire e.f process ensures that all of your carefully built strategies for winning at the brand, customer and category levels are baked into the set-up so that we measure the unique KPIs that really drive your business growth.
Our intuitive dynamic dashboards ensure that every individual user is served personalised insights that are:
Relevant to their role
A genuine profit opportunity
How it works
All the insights you need
The e.fundamentals platform never stops - it monitors, collects, scores & generates reports every day. We track key product & category behaviours across retailers & wholesalers to quickly help drive sales & improve profit in real time. Get daily updates about your products, tailored reports and price alerts straight to your inbox.
To help you plan and win
We gather eCommerce data from retailers and wholesalers websites on how your products are represented and sold online. This is filtered and packaged into actionable insights via The 8 Fundamentals dashboard, so you and your teams can use the tool to help plan and execute a winning approach to:
Creating winning online sales strategies
Improving visibility via retailer search rankings
Joint Business Plans
With a complete category view
e.fundamentals users receive eCommerce insights for all the products in your entire category for all your markets. That includes yours and your competitors’ products. A category-wide view is the most profitable way to make rapid changes across all your accounts and scale up with speed.
Market and coverage