The E Fundamentals platform is an analytics service that creates clear and accurate points of action to help brand owners improve visibility and increase their online sales on retailers' websites. Our approach is far beyond just pulling data, we are committed to impacting your bottom line specifically by improving your selling effectiveness so it grows your category and builds your company’s capability and expertise in eCommerce.

Each of the elements of The 8 Fundamentals dashboard have been created by Sales and Marketing professionals with the main eCommerce sales functions in mind. But it’s not the data alone that makes a difference, it’s the helpful way that it’s made clear, actionable and valuable with the primary objective to help your account thrive.

Top 10 reasons why our clients say they prefer E Fundamentals


1. Increases online conversion

Is the information about your product accurate, legal, persuasive, helpful? Are images and correct information visible? Our platform will help you increase online sales revenues simply showing you what to fix without having to mine through every product, thus helping customers pick and pack your products right through to the point of purchase.


cheese search results on

2. Helps us win in search

How easy is it for customers to find your product when they search a retailer’s site? Are you getting the prominence you should? Are your search terms and categories correct and working? It's easy to make it easy for customers to search and find you when you know what priorities to focus on. Boost your products onto the first page of search results by tracking your keyword performance and finding out how they compare to every other product within that category. 
Learn more >>>


3. Saves the team huge amounts of time…
    and preserves sanity

Online analysis can be a slow and laborious job, especially for companies with hundreds of SKUs and a broad base of retailers. A huge and slow job, such as assessing online shopper feedback is reduced to seconds rather than days or weeks. Your team will thank you for it!

Man and woman talking.jpg

Upskill your team logo

4. Upskills my teams

The entire platform has been designed specifically for existing Sales and Marketing teams so you don’t need to hire more people, have specialist knowledge or get access to additional resources. Less time is needed to figure out what needs to be done so you can spend more time actually doing it.

5. Keeps us ahead with pricing & promotions

Are you responding to constantly changing prices and promotions? Our platform shows every product and competitor product in a calendar view across the entire category, not just the ones you choose to buy into. Seize competitive advantage by seeing where and when they overlap and how best to position your products in comparison. 
Learn more >>>

Man pointing at tablet.jpg

Report on ipad 600x400.jpg

6. Grows our category online

Find out how much digital space your brand occupies in comparison to every other brand within your category. Do you have the share you should? Where are the opportunities? The E Fundamentals platform is an essential tool for developing category strategy online.

Man in glasses smiling during meeting .jpg

7. Helps me collaborate effectively with      

Our insights provide the agenda for your Digital JBP. Are you driving the best deals? Hitting your targets? Information is strength – by having easy access to archived data for products across your whole category, you will know exactly what your market position is and how best to negotiate the changes you want to make to your listings.

Waitrose cheese listing online.PNG

8. Optimises digital shelf content

Have you got the right product online per retailer? A lot of CPG manufacturers don’t move beyond fixing the basics online. Our product page insights are presented to you exactly as the shopper sees them so you can also fix the key elements at point of sale to engage and convert your customer. 
Learn more >>>

9. Builds shopper insights

Connect Brand and Marketing teams directly with customers by properly understanding what retail shoppers are saying about your products. Understand your customer’s motivations and behaviors will help you develop the right products, effectively assess new product launches and integrate the findings into your communication strategies.
Learn more>>>

Woman shopping on phone.jpg

Woman on tablet.jpg

10. Creates better customer experiences

How good is the customer’s experience of finding and buying your product in each of your retailers? They are a very mixed bag. The 8 Fundamentals taken together will give you a wealth of insights to help your teams constantly improve the customers’ pinch-points in both the worst and best online retailers.

Get started!

Request a demo to find out how E Fundamentals' category approach to analytics
can increase your online market share.

Name *

Return on Intelligence logo.png

Return on intelligence is our approach to increasing your online sales by growing your category.
Find out how it works...