Posts in Competitive Advantage
How to take your category strategy to online retailer - Online & Digital Grocery Summit 2018

At the fourth Online & Digital Grocery Summit by My Digital Shelf kicked off on May 22nd at the Tower Hill Hilton, E Fundamentals’ CEO John Maltman took the stage to share how brands can take their category strategy to online retailers and thrive in an uncertain market.

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How to use pricing and promotions to drive eCommerce conversion

'Smart promotions' is one out of The 8 Fundamentals that can help drive your online growth. In this Q&A, COO Marcus Vallance goes through some of the key points that brand owners need to keep in mind when putting together a pricing strategy to increase eCommerce conversion.

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