Posts in Competitive Advantage
How to take your category strategy to online retailer - Online & Digital Grocery Summit 2018

At the fourth Online & Digital Grocery Summit by My Digital Shelf kicked off on May 22nd at the Tower Hill Hilton, e.fundamentals’ CEO John Maltman took the stage to share how brands can take their category strategy to online retailers and thrive in an uncertain market.

Read More
How to use pricing and promotions to drive eCommerce conversion

'Smart promotions' is one out of The 8 Fundamentals that can help drive your online growth. In this Q&A, COO Marcus Vallance goes through some of the key points that brand owners need to keep in mind when putting together a pricing strategy to increase eCommerce conversion.

Read More