Bringing your category strategy alive in online retailers
We’re proud and excited that E Fundamentals is sponsoring The Grocer conference and delivering a keynote with Kerry Foods.
As the change in consumer's shopping habits has starting to question whether brands are doing enough to get in front of their audience, all emphasis is now on how Sales & Marketing teams can create effective eCommerce strategies that will increase their online conversion.
For the first time The Grocer is hosting a conference exclusively for eCommerce and how brands can win in online grocery. CEO of E Fundamentals, John Maltman, will be taking the stage to address and answer one of manufacturer’s biggest hurdles; how to bring your category strategy alive with online retailers. Joining him will be eCommerce Director, Gordon Morrin, from Kerry Foods, the makers of Cheestrings, Wall’s and Charleville cheese.
Win competitive advantage by bringing your category strategy alive in online retailers
CEO John Maltman has experienced first hand the opportunities and challenges that online retail offers brands. In this keynote, he will be demonstrating how to bring your category strategy alive in online stores in a way that creates sales and profit growth.
Kerry's eCommerce Director, Gordon Morrin, will be joining John to share examples of how ambitious eCommerce teams are driving their performance, and what you can be doing to deliver an effective Joint Business Plan to grow category sales and profit.
Together they’ll be showing you how to:
· Make your category strategy fit for online retail
· Build relevant activations
· Track category strategy effectiveness through online retailers
About the presenters
John Maltman, CEO, E Fundamentals
A former VP at PepsiCo, P&G and Asda (Walmart), John has lead fast and profitable growth in a range of marketing services and B2B technology businesses. During this time, he has developed a deep understanding of some of the world's best Sales and Marketing organisations including Coca-Cola Enterprises, Nestlé, SCA, Groupé SEB and Unilever FS.
Gordon Morrin, eCommerce Director, Kerry Foods
Gordon has worked in and around eCommerce leadership roles since 2011 with a career spanning over 20 years in FMCG. He has lead teams at P&G and now Kerry Foods where eCommerce is embedded in the organisation as a key channel of future growth. He leads out the people, strategy and performance agenda and his team have outperformed the market for five consecutive years regularly receivng industry recognition for thought leadership in online development around Fresh Food.
Might not be able to make it?
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