Bringing your category strategy alive in online retailers

We’re proud and excited that E Fundamentals is sponsoring The Grocer conference and delivering a keynote with Kerry Foods.

As the change in consumer's shopping habits has starting to question whether brands are doing enough to get in front of their audience, all emphasis is now on how Sales & Marketing teams can create effective eCommerce strategies that will increase their online conversion.

For the first time The Grocer is hosting a conference exclusively for eCommerce and how brands can win in online grocery. CEO of E Fundamentals, John Maltman, will be taking the stage to address and answer one of manufacturer’s biggest hurdles; how to bring your category strategy alive with online retailers. Joining him will be eCommerce Director, Gordon Morrin, from Kerry Foods, the makers of Cheestrings, Wall’s and Charleville cheese.

The keynote

Win competitive advantage by bringing your category strategy alive in online retailers

CEO John Maltman has experienced first hand the opportunities and challenges that online retail offers brands. In this keynote, he will be demonstrating how to bring your category strategy alive in online stores in a way that creates sales and profit growth.

Kerry's eCommerce Director, Gordon Morrin, will be joining John to share examples of how ambitious eCommerce teams are driving their performance, and what you can be doing to deliver an effective Joint Business Plan to grow category sales and profit.

Together they’ll be showing you how to:

·         Make your category strategy fit for online retail

·         Build relevant activations

·         Track category strategy effectiveness through online retailers

About the presenters

John Maltman profile pic

John Maltman, CEO, E Fundamentals

A former VP at PepsiCo, P&G and Asda (Walmart), John has lead fast and profitable growth in a range of marketing services and B2B technology businesses. During this time, he has developed a deep understanding of some of the world's best Sales and Marketing organisations including Coca-Cola Enterprises, Nestlé, SCA, Groupé SEB and Unilever FS.



Gordon Morrin, eCommerce Director at Kerry Foods

Gordon Morrin, eCommerce Director, Kerry Foods

Gordon has worked in and around eCommerce leadership roles since 2011 with a career spanning over 20 years in FMCG. He has lead teams at P&G and now Kerry Foods where eCommerce is embedded in the organisation as a key channel of future growth. He leads out the people, strategy and performance agenda and his team have outperformed the market for five consecutive years regularly receivng industry recognition for thought leadership in online development around Fresh Food.


Event details

Date: Tuesday 13th March 2018

Times: 8am (registration) - 5pm

Location: 1 America Square, London

Agenda: See here


Might not be able to make it?

If you think you might miss the event, sign up here below and we’ll email you an overview of the key points covered in the presentation.

Name *

Explore events

John & Vishal at IGD.jpg

The golden rules for a successful product launch

CEO John Maltman & Nestle Purina's eCommerce lead, Vishal Krishna, presented new insights at IGD Online & Digital Summit 2017. Take a look at the snippets of advice and stats shared live on Twitter.