Building capabilities to win in eCommerce - a webinar

So you decided that you want to smash your eCommerce targets and not sit back, even if you're online channel is already doing pretty well. So now what?

To avoid being a one-hit-wonder (and to avoid getting left behind) this webinar looks into the state of the current eCommerce market, assesses how brands are fairing and breaks down what you need to know and what you need to be getting right with a few simple checklists.

Hosted by E Fundamentals' CEO John Maltman and Edgewell's eCommerce controller, Camila Lobo-Guerrero; John highlights what eCommerce teams should be looking into, whilst Camila's real life examples from her professional experience contextualise his insights making for an engaging and incredibly insightful narrative.

Is your business eCommerce savvy enough? Only one way to find out...

Watch the webinar

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About the presenters 

John Maltman, CEO, E Fundamentals
Camila Lobo-Guerrero, eCommerce Controller, Edgewell Personal Care

John Maltman, CEO, E Fundamentals

A former VP at PepsiCo, P&G and Asda (Walmart), John has led fast and profitable growth in a range of marketing services and B2B technology businesses. During this time, he has developed a deep understanding of some of the world's best marketing and sales organisations including Coca-Cola Enterprises, Nestlé, SCA, Groupé SEB and Unilever FS.


Camila Lobo-Guerrero, eCommerce Controller, Edgewell Personal Care

Camila joined Edgewell Personal Care in November 2015 and has created and implemented Edgewell UK online strategy. She is responsible for accelerating the growth online across Direct to Consumer platforms, Pureplay and Omnichannel retailers. A commercially minded business strategist with over 17 years of international experience gained through blue chip companies in the health and beauty and food industry.

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