eCommerce leadership; John Maltman voted CEO of the year
“Everything my company does is aimed at improving the sales and profitability of our clients.”
- John Maltman, CEO E Fundamentals
Earlier this month the news of PepsiCo’s Indra Nooyi stepping down from her role as CEO opened up conversations all over the globe about what it takes to lead an ambitious company in today’s economic climate. Indra was renowned for being ahead of her time; she joined the soft drinks manufacturer when it was losing market share and her decision to expand into healthier product lines to build a portfolio which wouldn’t be reliant on soda, was heavily criticised.
In 12 years of tenure Nooyi transformed PepsiCo. The FMCG giant generates $39 billion annually with now more than 25% of those sales coming from water and fruit juices. Her leadership wasn’t constrained to business but resonated with anyone looking to make a difference with measurable impact be it within your team, community or even your family.
This is why we’re proud and excited to announce that CEO John Maltman joins a reputable panel of business leaders as Finance Monthly award him the CEO of the year award. As someone who has always taken pride in producing results, John has spent the better half of his career in senior FMCG leadership roles from P&G to Asda to even working closely with Indra Nooyi herself as VP of PepsiCo Germany.
Leaving corporate life in 2014 and taking with him invaluable insight and experience, John quickly saw the immense eCommerce opportunities that brands could act on right now but was frustrated at the industry’s weak reaction to seizing them. Not one to shy away from a challenge, he’s had a sharp eye for how businesses can use technology to advance sales and drive sustainable growth, an act which led to him to being awarded by P&G early on his career.
“We’re not in the analytics for fun business.
We’re all in the business of helping our clients do well in the marketplace.”
“Everything my company does is aimed at improving the sales and profitability of our clients.” he told The Telegraph earlier this year. “We’re not in the analytics for fun business. We’re all in the business of helping our clients do well in the marketplace.”
John has been leading E Fundamentals to tackle one of the most pressing challenges of any company’s digital transformation strategy; the growth of eCommerce being faster than its profitable adoption. Online shopping blurs the lines between in-store and digital and most brands and retailers are still executing eCommerce strategies according to brick-and-mortar principles when the nature of eCommerce demands that you reassess how you sell your products online in order to compete with the emergence of new players.
Read the full feature about John's journey into eCommerce here.