eCommerce tools and techniques - a webinar

What is Return on Intelligence and how can it upskill your teams? Despite the advanced technology and access to data, statistically many high powered teams aren't seeing an ROI on their online shopping performance or have clarity on how to increase eCommerce conversion.

On 1st June eCommerce Controller Camila Lobo-Guerrero from Edgewell, one of the leading brand's in personal care who own Wilkinson Sword, and E Fundamentals’ CEO John Maltman, will be hosting a webinar on 'Building capabilities to win in eCommerce'. They’ll be looking at how global FMCG brands can translate insights into financial return with recommendations on the prime areas to focus on that yield results.

There will also be a particular focus on how brands can build structures that will equip Sales & Marketing teams with the tools & skills needed to execute a strong eCommerce strategy.

This webinar is exclusive to the attendees of the My Digital Shelf summit which is taking place on 16th May in London. Attendees who have purchased a ticket will receive information closer to the time on how to dial in.

Find out more about the event and how to purchase your tickets here.

If you’re not attending the summit but would still like to receive an update on the key topics discussed in the webinar, sign up below.

About the presenters

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John Maltman, CEO, E Fundamentals

A former VP at PepsiCo, P&G and Asda (Walmart), John has led fast and profitable growth in a range of marketing services and B2B technology businesses. During this time, he has developed a deep understanding of some of the world's best marketing and sales organisations including Coca-Cola Enterprises, Nestlé, SCA, Groupé SEB and Unilever FS.



Camila Lobo-Guerrero, eCommerce Controller, Edgewell Personal Care

Camila joined Edgewell Personal Care in November 2015 and has created and implemented Edgewell UK online strategy.  She is responsible for accelerating the growth online across Direct to Consumer platforms, Pureplay and Omnichannel retailers. A commercially minded business strategist with over 17 years of international experience gained through blue chip companies in the health and beauty and food industry.

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