Future enhancement of online shopping at Scottish Business Network

Last week on 19th September I had the pleasure of presenting E Fundamentals at the Scottish Business Network’s (SBN) networking event. It was a great experience that provided an opportunity to meet over sixty well connected Scottish business leaders.

Why was I there? Well I’m a Scot and I was attracted by the idea of helping other Scottish businesses. I had some self interest too. Our business, which helps brands increase eCommerce presence and sales, is growing quickly and for our next phase of expansion we have been looking at a number of locations. We’ve decided to build a DevOps team in Edinburgh where we were attracted by a great talent pool, a robust ecosystem and the support of Scottish Enterprise. We saw the SBN event as a way of fast-tracking our connections to other businesses in Edinburgh.

It paid off. We got some really valuable referrals to companies of all sizes who we can potentially work with, and some very generous offers to introduce to potential clients. All of this in the warm and generous hospitality of the Caledonian Club.

I’m looking forward to getting more involved with the SBN and sharing with you how E Fundamentals will be evolving the eCommerce sphere to make your products easier to find and give you a competitive advantage over your competitors. Have a look at the work of the Scottish Business Network and contact co-founder Christine Esson, christine@sbn.scot for more information.

I also look forward to sharing our journey with you as we continue to advance and make online shopping a wonderful experience for everyone.



John Maltman, CEO

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John Maltman, CEO

A former VP at PepsiCo, P&G and Asda (Walmart), John has led fast and profitable growth in a range of marketing services and B2B technology businesses. During this time, he has developed a deep understanding of some of the world's best marketing and sales organisations including Coca-Cola Enterprises, Nestlé, SCA, Groupé SEB and Unilever FS.

Image credit: Scott Dalgleish from Scottish Business Network.

John Maltman