This year brands and retailers collectively lost £99.6m in revenue from new product development due to fewer products being launched and the difficulties in gaining sufficient distribution.
NPD is a critical driver of category growth and at E Fundamentals we work with brands to ensure our eCommerce analytics service helps close the gaps in their online strategies. By upskilling sales and marketing teams in eCommerce, brands are able to access data that is not just about their product’s presence online, but also access insights around their entire category which is what ultimately gives them a competitive advantage.
Savant eCommerce conference
As brands continue to make great strides in the eCommerce sphere, we will be addressing how this affects retailers at the upcoming Savant eCommerce conference. Taking place at the home of Ping Pong, Bounce, from 2nd - 3rd Nov Savant will be bringing together 220 senior decision makers from 150 of the top retailers to share their ideas and strategies around a customer centric online shopping experience.
CEO John Maltman will be presenting on the 2nd about how retailers can successfully compete online with their private label. To help shape the future direction of retail's eCommerce proposition, we’ll be looking into what retailers need to be doing to ensure they don’t lose their online market share & why intelligence and nimbleness is key to prevent this. On the day John will be sharing:
- New emerging retail channels disrupting the shopping experience
- The manufacturer’s eCommerce priorities and how this impacts private label
- The rise of D2C and what retailers need to know about it
- Where private label is heading and what it will look like in the future
- Amazon’s plans for private label
- Defining the core insights every retailer will need to inform and shape its growth
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