How to grow your business with an eCommerce strategy

“In today’s business environment, it’s absolutely critical that any strategy is capable of delivering quick wins as well as building for the future.”
— John Maltman, CEO, E Fundamentals
“A big part of the eCommerce strategy is how we work with the rest of the team and the rest of the business. It doesn’t matter where you are; it really does impact the future as to how we set up ways of working now.”
— Vishal Krishna, eCommerce Channel Lead, Nestlé Purina

On 26th April My Digital Shelf hosted a live webinar presented by E Fundamentals CEO John Maltman, and eCommerce Channel lead of Nestlé Purina, Vishal Krishna, on how to build a competitive eCommerce strategy.

As Sales and Marketing teams look for ways to navigate the current digital landscape with limited resource and time, John and Vishal share their experience and dig deep into answering...

  1. Who should own the eCommerce strategy.

  2. What are the three big trends disrupting the delivery of all strategies, from Sales to Marketing and eCommerce.

  3. Insight into how other brands such as Unilever, P&G and Kellogg's, are building their internal capabilities to increase online sales.

  4. What are the essential elements of a high growth eCommerce plan.

  5. How you can review and benchmark the performance of your current digital shelf.


Watch the webinar

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About the presenters

John Maltman, CEO E Fundamentals

John Maltman, CEO, E Fundamentals

A former VP at PepsiCo, P&G and Asda (Walmart), John has led fast and profitable growth in a range of marketing services and B2B technology businesses. During this time, he has developed a deep understanding of some of the world's best marketing and sales organisations including Coca-Cola Enterprises, Nestlé, SCA, Groupé SEB and Unilever FS.

Vishal Krishna, eCommerce Channel Lead, Nestle Purina

Vishal Krishna, eCommerce Channel Lead, Nestlé Purina

Accountable for eCommerce strategy and growth through all eCommerce sub-channels, Vishal is responsible for driving the customer relationship forward by ensuring flawless basics and a robust test plan, as well as influencing the NPD pipeline internally. As a market leader in global business be believes sharing best practice ensures eCommerce is at the front of mind for the wider business.

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