How to take your category strategy to online retailer - Online & Digital Grocery Summit 2018
The fourth Online & Digital Grocery Summit by My Digital Shelf kicked off on May 22nd at the Hilton in Tower Hill. In his opening remarks, Chairperson Adrian Percival, EMEA Capability Lead Baby and Childcare at Kimberly-Clark, welcomed all business leaders by reiterating that the one thing brands and retailers both share is the certainty of retail’s changing landscape.
With this in mind, E Fundamentals’ CEO John Maltman took the stage to share how brands can take their category strategy to online retailers and thrive in an uncertain market. Amidst the cracking of jokes and sharing his own personal story about a terrible online shopping experience, John shared P&G’s transformative productivity rate and how FMCG can achieve a similar result with online retailing.