How to take your category strategy to online retailers - a keynote
As an industry we’ve created an effective model for in-store execution where a category strategy drives innovation and sales through clear category drivers. However, as eCommerce continues to evolve, the brands that know how to translate this model online are the ones who will thrive and grow their market share against their competition.
On Tuesday 22nd May 2018, we’ll be at My Digital Shelf's Online and Digital Grocery summit speaking to Sales and Marketers about how they can follow a simple process to drive profitability with online retailers. E Fundamentals’ CEO John Maltman, will take the stage to address how we lead this culture shift within our organisations by leveraging years of E Fundamentals’ category experience.
Through tried and tested approaches, John will share how you can:
- Implement a category strategy online without the constraints of a physical store
- Create a unique and persuasive voice with your customer
- Influence behaviour and the path to purchase with a category strategy
About the presenter
A former VP and General Manager at PepsiCo, with a career spanning at P&G, Asda Walmart, consultancy and a tech startup, CEO John Maltman has led fast and profitable growth in a range of marketing services and B2B technology businesses including Coca-Cola Enterprises, Nestlé, SCA, Groupé SEB and Unilever FS. He left corporate life in 2015 to apply his client-side knowledge to help brands win online, telling colleagues: ‘The market needs it, it doesn’t exist, so we'll create it’ and founded E Fundamentals; an eCommerce analytics platform that helps brands increase their online revenue.
Don't miss out
If you might not be able to make it, sign up below and we’ll shoot you a brief summary of the keynote and the event.