How to build a competitive eCommerce strategy: LIVE webinar

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Every year senior leaders of the world’s most powerful organisations ask themselves one question; how do I drive my business forward? We’ve partnered with My Digital Shelf to bring you a series of profit driving insights which will demonstrate how every sales and marketing professional can be upskilled to drive eCommerce growth.

One of the key drivers of sales growth is a competitive eCommerce strategy which is vital when trying to stay ahead in an increasingly crowded and sophisticated digital world. Not a vague plan that just keeps things ticking along, or merely mimics your competitors, but a strategy that commands the attention of online shoppers and embraces innovation to demonstrate the return on intelligence.

Join John Maltman, CEO of E Fundamentals and Vishal Krishna, eCommerce Channel Lead at Nestlé Purina UK, in this pre-event webinar where they share the key components to building and executing a competitive eCommerce strategy for your organisation.

Tune in at 11am on Thursday 26th April 2018 to watch live


How to build a competitive eCommerce strategy

It has become vital for brands to improve their online presence and grow their online shares across retailers. And yet, many brands struggle to build and execute their eCommerce strategies and demonstrate the ROI of their online sales. Together the eCommerce Channel Lead of Nestle Purina, Vishal Krishna and CEO of E Fundamentals, John Maltman, will be addressing these challenges that brands collectively face and highlighting the fundamental building blocks of an effective eCommerce strategy.


This webinar will look into:

  • How you can review and benchmark the performance of your current digital shelf

  • The key attributes that drive online visibility and sales  

  • The essential elements of a high growth eCommerce plan

  • The capabilities needed to deliver an effective eCommerce strategy


About the presenters

John Maltman, CEO E Fundamentals

John Maltman, CEO, E Fundamentals

A former VP and General Manager at PepsiCo, with a career spanning at P&G, Asda Walmart, consultancy and a tech startup, CEO John Maltman has led fast and profitable growth in a range of B2B technology businesses and marketing services including Coca-Cola Enterprises. In 2015 he founded E Fundamentals; an eCommerce analytics platform that helps brands increase their online revenue.

Vishal Krishna, eCommerce Channel Lead, Nestle Purina



Vishal Krishna, eCommerce Channel Lead, Nestlé Purina UK

Accountable for eCommerce strategy and growth through all eCommerce sub-channels, Vishal is responsible for driving the customer relationship forward by ensuring flawless basics and a robust test plan, as well as influencing the NPD pipeline internally. As a market leader in global business be believes sharing best practice ensures eCommerce is at the front of mind for the wider business.

Want to learn more now? Catch up with insights from both John Maltman and Vishal Krishna sharing the stage at the 2017 IGD Online & Digital Summit. 

Listen to the webinar


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