The 2018 IGD Awards Winners

It was a honour to sponsor the IGD Awards this year at Westminster Park Plaza to celebrate the best and the brightest in Grocery. FMCG is one of the largest, the oldest and as our host Katie Derham reminded us, also one of the most complicated industries. Fueled by technology, we’ve seen tremendous change across all areas of the market, some which have lead our peers to innovate and thrive whilst others are more challenging and are changing how we work and grow altogether.

So without further ado, here’s a glimpse of the big stage and of the big winners who graced it on the night:

E Fundamentals sponsor IGD

The Winners

Digital Commerce Award - UbaMarket

The Digital Commerce Award - Sponsored by E Fundamentals - was awarded to UbaMarket in recognition of their in-store retail app. The award was presented by Martin Brooks, Marketing Director at E Fundamentals. Ubamarket produces quick and easy personalised shopping experiences to help customers navigate their way around the supermarket aisles, whilst simultaneously helping stores to attract more customers, reduce overheads and increase basket sizes.

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Online Retailer of the Year - Ocado


Retailer of the Year - Waitrose


The President’s Cup Winner - John Lewis & Partners with Waitrose


Food-to-Go Operator of the Year - Subway


Supply Chain Excellence Award - Heineken

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Business Transformation Award - KP Snacks

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Store of the Year - Alibaba Group


The team

The E Fundamentals team with clients Birds Eye and Edgewell.

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The dining

The food was as delicious as it was beautifully presented, courtesy of Westminster Park Plaza.

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Full list of winners

The IGD Leading Edge Award - Kate Vlietstra, Dairy Crest 

The IGD Employability Award - Thatchers 

The IGD John Sainsbury’s Learning and Development Award, sponsored by Sainsbury’s - Greencore

The IGD Health and Wellness Award - The Walt Disney Company

The IGD Sustainable Futures Award, sponsored by Pladis - East of England Co-op

The IGD Supply Chain Excellence Award, sponsored by Newton -  Heineken

The IGD Digital Commerce Award sponsored by E Fundamentals -

The IGD Small Business Award, sponsored by Co-op - Childs Farm 

The IGD Business Transformation Award, sponsored by KPMG - KP Snacks 

The IGD Small Store of the Year Award, sponsored by ESM - Fresh: The Good Food Market's Camden Street store

The IGD Store of the Year Award, sponsored by McCurrach - Alibaba’s Hema, China

The IGD Shopper Insight Award - Musgrave 

The IGD Shopper Activation Excellence Award, sponsored by Savvy - Nestlé

The IGD Employee Wellbeing Award - Mondelez International

The IGD Food-to-Go Operator of the Year, sponsored by Coca-Cola European Partners - Subway 

The IGD Online Retailer of the Year Award - Ocado

The IGD Retailer of the Year Award - Waitrose 

The Grocer Cup - Andrew Selley, Bidfood 

The IGD Lifetime Achievement Award - Eddie Power

The IGD President's Cup - John Lewis with Waitrose 

Find out what we do

Get in touch to find out how we work with all the brands above on their online sales strategy.


E Fundamentals out and about

James McLaughlin