The Grocer Gold Awards 2018

The team at E Fundamentals are honoured to have sponsored The Grocer Gold Awards on Tuesday 12th Jun 2018. The event was as grand and successful as it was fun. A celebration of brands that really highlights what E Fundamentals is all about, brand owners innovating to create fantastic shopper experiences in a rapidly evolving retail environment, and investing in upskilling their teams to realise their vision of what great looks like.

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In every acceptance speech, the winner always humbly says "it's an honour just to be nominated". In this case, with such strong competition in every category, that is very true; but there can be only one winner in each category, the brands and retailers that lead from the front to take the grocery sector to new levels.


The Winners


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We will start with one of the most prestigious awards, the Brand of the Year Award: The winner was Anchor, Arla Foods
Judges said: Anchor “had the courage to take this heritage brand back to its roots and make it famous again”

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Voted by consumers across six metrics, Tesco won Britain's Favourite Supermarket for an impressive 6th time in a row.


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Aldi won the Grocer of the Year Award.
The winning factors that impressed the judges were, “market-beating growth”, and Aldi's “willingness and ability to adapt to the needs of UK shoppers”


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A category of growing importance in the Grocery industry, Online Supermarket of the Year Award was won by Ocado.
Judges said: Ocado’s “ground breaking innovation” and new partnerships helped it “stay ahead of the rapidly evolving market”


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The winner of Logistics Supplier of the Year Award was Fowler Welch.
Judges said: Fowler Welch uses “innovative thinking” and delivers “a genuine win-win for all involved”


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The winner of Employer of the Year was Henderson Food Service
Judges said: Henderson has “clear values” and an “innovative health and well being plan” that’s delivering “tangible benefits”


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Winner of the Own Label Range of the Year Award was Iceland Foods Luxury


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Winner of Business Initiative of the Year Award was Women In Wholesale.
Judges said: Women in Wholesale is “inspiring” and a “real first for the sector”


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Winner of Independent Retail Chain of the Year was Eros Retail/Greens
Judges said: Greens is “delivering on all fronts while sticking to its core principles” and praised its “effective use of local concessions”


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Winner of the SME Brand of the Year was Lily's Kitchen.
Judges said: Lily’s is “taking on the ‘big boys’ and forcing them to change” and is producing “insightful innovation”




The Winner of the Exporter of the Year Award was Ramsden International.
Judges said: Ramsden had a “slick operation” and used “entrepreneurial flair, backed by innovative processes to drive performance”




The Winner of Drinks Brand of the Year Award was Budweiser

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Winner of Entrepreneur of the Year was Martin Thatcher of Thatcher's Cider
Judges said: He has used “entrepreneurial flame” to “drive innovation and risk” and fight “flavour fatigue” in the cider sector

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Winner of Consumer Initiative of the Year was Whisky Santa by Masters of Malt

Judges said: Master of Malt's Whisky Santa was “simply brilliant” and an “ingenious example of how to be truly innovative in marketing”


Congratulations to all the winners


If you are inspired by the successes and innovations of this year's winners recognised by the Grocer, and want your brands to perform as well as the brand celebrated at the Grocer Gold Awards, then get in touch with our Customer Success Team to talk about how we can help you to make your vision of what great looks like a reality.



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