The next leap in Category Management - a keynote

We’re kicking of 2019 with our very first event at the Shopper Insight conference on 28th Feb. Aimed at Category Managers looking to deliver the best in class sales strategies, the conference will bring together the biggest and the most ambitious brands in FMCG to share insights on how to leverage the latest opportunities in retail.

The e.fundamentals team will be there at hand to chat through your 2019 goals and challenges, including our Insights Manager, Helen Thomas, who works closely with category data to identify growth areas, trends, the latest innovation and actions brands can take to scale up with speed.

Catch Helen’s deep dive into 2018 retail Christmas insights

on how UK retailers were promoting brands online.

The keynote

Taking your category strategy to online retailers

Previously the VP of PepsiCo, CEO John Maltman has worked with brands and retailers from all over the world on developing and implementing profitable category strategies. He’s passionate about driving strong retail performance from great execution and helping organisations build scalable capabilities. As more companies look to make a profit from eCommerce, in this presentation John will cover:

  • The huge opportunity available to brands from making online category strategy a core part of their sales plans

  • The specific insights that are uniquely placed to support brands with these important initiatives


About the speaker

John Malman profile, CEO E Fundamentals

John Maltman, CEO, e.fundamentals

Former VP at PepsiCo John has had a successful career with blue chip FMCG companies (Procter & Gamble, PepsiCo and Asda Walmart) complimented with leadership roles in high growth B2B technology and service businesses. As Managing Partner at The Quantic Group, a sales and marketing consultancy – he led to treble turnover and more than quadruple profitability over five years, developing a roster of some of the world’s best sales and marketing businesses. Clients included: Coca Cola Enterprises, Nestlé, SCA, Groupé SEB and Unilever FS.


The team on site

Cheryl Haggerty profile pic, Customer Success Director

Cheryl Haggerty, Customer Success Director

A strong track record of delivering sales growth with 20 years’ experience, Cheryl has worked within agencies across field marketing, contact centres, experiential & omnichannel personalisation. Most recently she was the Business Development & Strategy Director at Catalina Personalised Digital Media, where she supported brands & retailers to deliver their strategy. She has worked closely with P&G, Diageo, Barclaycard, Camelot and BT to name a few, to drive their sales growth across instore & eCommerce. Today she's leading the agenda for our clients success at E Fundamentals on how brands can increase their market share and profitably with online retailers.

Contact Cheryl >>>

Mandy Critchley, Business Development Director

Mandy Critchley, Business Development Director

Mandy Critchley has over 20 years of experience working with brands and retailers predominantly within the FMCG and Pharma categories. With a wealth of commercial experience across the spectrum of digital marketing and insights, Mandy has worked with major brands on propositions that enable them to move the dial for their online sales. Former roles include Head of Client Services at Bounty UK and VP Sales at mySupermarket.

Contact Mandy >>>

Helen Thomas pic, Insights Manager

Helen Thomas, Insights Manager

Previously the Market Analyst for Heineken, Helen now leads the insights team at e.fundamentals. She has over 15 years of commercial experience across emerging markets, identifying growth opportunities and changes in shopper behaviour. She lives in the Scottish Borders with her two young children and is also the Chairwoman of Border Women’s Aid and the local refuge for women surviving domestic abuse.

Contact Helen >>>

Conference audience

Event details

Date: 28th Feb 2019

Time: 8.30am - 5.30pm

Venue: Museum of London Docklands, West India Quay, Canary Wharf, London, E14 4AL


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Category management for eCommerce