The smart way to build a profitable online channel

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The path to online success is not always straightforward. It can be a minefield of do's and don'ts coupled with an overload of information. So the question is, how do you navigate through this? The eCommerce landscape is forever changing but continued growth is inevitable… for the brands who know where to start.

Previously the Account Manager at P&G, Francis Ocran introduces Smart Start; a series of joint working sessions between your key stakeholders and our team of prior FMCG professionals, to build and perfect a winning online strategy exclusive to your category.

In this webinar, Francis will look into the growth of eCommerce, the untapped opportunities available to brands and how Smart Start has helped them set up an effective foundation for selling like a pro on retailer’s websites.

About the presenter

Francis Ocran Business Development Executive

Francis Ocran, Business Development Executive 

Francis began his career in FMCG working for P&G. As an Account Manager within their previously owned Wella Salon Professional, he looked after and account base of 80+  salons representing the entire portfolio. Regularly working with brands and helping them deliver their Sales & Marketing objectives, he took his expertise into the ever growing world of eCommerce where he developed an online store named Lad Butler. Aimed at millennials, it provides clothing and accessories at affordable prices.

Get in touch with Francis to talk about how to grow your category online at

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