The step-by-step guide: How eCommerce specialists can grow sales with online retailers
Jonathan Burnett – Customer Success Manager
Previously Jonathan was Online Commercial Manager at Tesco, working with brands to increase their online sales. Now as a Customer Success Manager at E Fundamentals, he widens the scope to advise brands on success in all areas of eCommerce.
Growing online sales isn’t always plain sailing. Jonathan Burnett, former Online Commercial Manager at Tesco, and now our Customer Success Manager, gives this step-by-step guide to how eCommerce Specialists can maximise growth.
1. Get it right first time
Getting a new product line set up may seem like tedious admin but it’s a vital part of of setting yourself up for success on the retailer’s site. Historically I’ve seen brands fail to take suitable amount of time to complete these forms, often using industry terminology, supply led product names, abbreviations etc. The downside is your products won’t be easily found by shoppers searching and unnecessary time spent fixing the error after launch. Ensure each product title is signed off internally as a shopper would expect to see it live online before entering into a new product line form.
New product line forms are also the optimal time to use keywords in your product title – the terms your shoppers will be using to search for so your products are easily found. Leave them out entirely, and your chances of being discovered online plummet. Making keywords an integral and prominent part of your product title is essential to win in search....
Sign up below to keep reading
More News & Insights
What can the European eCommerce market learn from Alibaba’s success and growth? As their quarterly results come in, we hear what the thought leaders have to say about the online shopping giant.
A huge amount of effort and money goes into the Christmas shopping strategy. Customer Success Manager Charlotte Varney shares how brands can take their seasonal online strategy beyond the basics to make the most out of the opportunity.
#20MinuteSmarts Podcast Ep.2: CEO John Maltman talks to David Reeves, former CEO at Sony and rocket scientist at NASA about innovation in the worlds most ambitious and successful companies.
E Fundamentals partners with Italy’s leading field marketing agency Praesidium, to speed up brands' eCommerce adoption in the Italian market.
eCommerce insights from the Head of Digital Transformation at Heineken, Director Brand Strategy of Baazarvoice, Head of Digital at Co-op and CEO of E Fundamentals.
A round up of the 2018 IGD Awards, a celebration of the best and brightest in the Grocery industry; including the complete list of winners.
Mandy Critchley has been working with global brands for over 10 years. Here she explains what you need to look out for before you on board an eCommerce insights tool that claims to grow your online channel.
#20MinuteSmarts Podcast Ep.1: CEO John and Customer Success Manager Becky, look at Curry’s online shopping experience and highlight the key actions brands and retailers need to take to improve online conversion.
We’re back at it again sponsoring the 2018 IGD Awards. Find out who the finalists are and the panel of eCommerce leaders judging their digital innovations.
Becky Curtis-Hall, Customer Success Manager for E Fundamentals, looks closely at the technology behind Voice Search devices like Alexa and Google Home and their place in our homes, to reveal that they are not the next big thing in online shopping.