What's wrong with the online shopping experience - a podcast
It’s the very first series of #20MinuteSmarts - the E Fundamentals podcast where we dive deep into the big issues that Sales and Markers are currently facing in eCommerce.
Alongside #20SecondSmarts where brands and retailers share their top eCommerce insights, this podcast series will involve E Fundamentals CEO John, in conversation with other senior Sales & Marketers. Together they’ll be drumming out business solutions for ambitious senior leadership teams who are determined to advance their growth.
In Episode 1, John joins Customer Success Manager, Becky, to pin down what’s still wrong with the online shopping experience? Dixons Carphone Warehouse was in full swing in 2017 as they reported a full year profits however, the consumer electronics giant took a hit in 2018 which Reuters reported was due to the online shopping boom. If that’s the case, why did they also not reap the benefit? Whose websites are consumers shopping on after all?
John and Becky look at Curry’s online shop and breakdown exactly what’s going on in the customer’s online shopping journey. If you fancy taking a go, see below the web page that our duo deconstruct.
Join the conversation and find out the key actions that they highlight to improve online sales through customer experience.
Spot the difference
Here’s what John and Becky see. Can you spot any immediate concerns?
About the presenters
John Maltman, CEO E Fundamentals
A successful career with blue chip FMCG companies (Procter & Gamble, PepsiCo and Asda Walmart) complimented with leadership roles in high growth B2B technology and service businesses. Includes Managing Partner at The Quantic Group, a sales and marketing consultancy – led to treble turnover and more than quadruple profitability over five years, developing a roster of some of the world’s best sales and marketing businesses. Clients included: Coca Cola Enterprises, Nestlé, SCA, Groupé SEB and Unilever FS.
Becky Curtis-Hall, Customer Success Manager, E Fundamentals
Previously the eCommerce Manager at Pernod Ricard and in the eCommerce team at Birds Eye, Becky’s career spans marketing and sales, but always online, with a specialist interest in the interaction between humans and machines. Completing her masters degree in digital media while working in eCommerce has created a unique perspective on both the commercial side and the academic behind the scenes that fuels digital innovation. When not at work you can often find her out running or drinking wine.
Get in touch with John or Becky
Have an opinion on the podcast or would like to know how you can improve the online shopping experience for your customers?
More eCommerce insights
Curry’s web page from 05.09.18