Smarter and simpler eCommerce analytics

Ed Harman, Channel Optimisation Manager, Weetabix Food Company

“We’re really proud to partner with E Fundamentals. Having assessed the market, they were the only eCommerce analytics provider that showed us how to get beyond fixing the basics and grow our online channel. They’ve put a powerful tool in the hands of our Sales, Marketing & Category teams which will strengthen our relationship with retailers, amplify our activation and keep our business priorities at the heart of the online sales strategy.”

Ed Harman, Channel Optimisation Manager, Weetabix Food Company

Tailored to YOUR role, the platform features market-leading category management offering to help you sell more online.


  • Personalised insights

  • Organisation of your workload

  • Complete category view

  • Focus on core SKU groups

Get in touch with our Customer Success team to learn more. >>>

Whether you're managing accounts, devising eCommerce strategies or responsible for growing your category, whatever your objective, request a demo and find out how we're helping professionals just like you grow their online sales on retailer's websites.

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Featured clients

Gordon Morrin, eCommerce Director, Kerry Foods
“Understanding how we can improve our online execution is vitally important to us at Kerry Foods. Having used other digital shelf analytics providers in the past with disappointing results, we are now delighted to work with E Fundamentals. Their system has a strong commercial focus, superior quality of user experience and their approach to setting up and maintaining the service removes the pain point we had with other providers.”
— Gordon Morrin, eCommerce Director, Kerry Foods
Victoria Sowrby, eCommerce Manager, Quorn
“We reviewed the market and for Quorn it was an easy decision. E Fundamentals’ unique strategic approach is helping us identify new opportunities for growth and attract more online shoppers. Since on-boarding, we’ve received industry specific training which has not only supported our current ways of working, but is helping us build internal capabilities to achieve our eCommerce objectives.”
— Victoria Sowerby, eCommerce Manager, Quorn

Your eCommerce analytics dashboard


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Request a demo and find out how E Fundamentals can increase your online sales and upskill your teams...