How to build a competitive eCommerce strategy
John Maltman, CEO E Fundamentals
Vishal Krishna, eCommerce Channel Lead, Nestlé Purina
About the presenters
A former VP at PepsiCo, P&G and Asda (Walmart), John has led fast and profitable growth in a range of marketing services and B2B technology businesses. During this time, he has developed a deep understanding of some of the world's best marketing and sales organisations including Coca-Cola Enterprises, Nestlé, SCA, Groupé SEB and Unilever FS.
Accountable for eCommerce strategy and growth through all eCommerce sub-channels, Vishal is responsible for driving the customer relationship forward by ensuring flawless basics and a robust test plan, as well as influencing the NPD pipeline internally. As a market leader in global business be believes sharing best practice ensures eCommerce is at the front of mind for the wider business.