The Sales-building, Profit-driving, Insight engine
Meet the team
The E Fundamentals team is made up of savvy entrepreneurs and industry experts who bring a wealth of experience and insight to our young company. They’re all working towards changing the way people shop & sell online and are committed to delivering a consistent Return on Intelligence to our clients.
Click through to learn more about the team who are shaping our culture and helping E Fundamentals grow and succeed.
Former Category Manager Dan Foy is now a Customer Success Manager at E Fundamentals. Based on his experience on both sides of the fence, he recommends 5 ways that Category Managers can grow online sales.
'Smart promotions' is one out of The 8 Fundamentals that can help drive your online growth. In this Q&A, COO Marcus Vallance goes through some of the key points that brand owners need to keep in mind when putting together a pricing strategy to increase eCommerce conversion.
Over the weekend Amazon announced it will be buying Whole Foods for a staggering £11bn. COO Marcus Vallance deciphers this game changing move and what it could mean for the FMCG industry, in particularly for brand owners who sell on retailer's websites.
As FMCG businesses target eCommerce as a key source of growth, they look for services that can help them assess their selling effectiveness through online retailers. The main providers are Clavis Insights, BrandView, Profitero and new kid on the block E Fundamentals.
Here CEO John Maltman offers some guidance on how to assess the various services...