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sainsbury-delivery cropped 1500.jpg

Intro


We deliver a
Return on Intelligence

Watch the video  Estimate your ROI

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Intro


We deliver a
Return on Intelligence

Watch the video  Estimate your ROI

E Fundamentals is a British-built, world-leading eCommerce analytics service that helps brand owners:

  • Rapidly increase online revenues

  • Take control of all aspects of eCommerce product performance

  • Speed up decision making by aggregating all your eCommerce performance data in one place

  • Upskill existing sales & marketing teams with easy to use data analytics

 
 

Return on Intelligence


Return on Intelligence


Return on Intelligence

Here's how we help ambitious brands get ahead with online sales ...

Our technology serves our clients by tightly monitoring their products’ performance in online retail channels against The 8 fundamentals framework.

In the UK, this is done across all the major online players such as Tesco, Sainsburys, Asda, Ocado, Morrisons, Waitrose & Amazon and specialist websites; and via their retail equivalents internationally.

By acting on E Fundamentals' insights and tools, brand owners are able to gain significant competitive advantage by optimising online ranging, pricing, positioning, promotion and from executing their category strategy with real-time insight.

Clients love E Fundamentals’ focus on growth, high relevance and simplicity. We are the only player in the eCommerce analytics space that guarantees its clients will increase online sales when they use our service.


Partnerships

 
 

Testimonial


Testimonial


Featured clients

Choosing E Fundamentals was a clear and obvious decision for us. The system is easy and intuitive to use and we were very impressed by their FMCG expertise and how they have built that into their product. Since implementing we have seen an almost immediate impact on performance and their proactive approach has been a breath of fresh air to our organisation. We see E Fundamentals as a key partner in helping us to deliver our eCommerce growth ambition.
— Online Customer Development Director, Hot drinks manufacturer

Dashboard


The eCommerce analytics dashboard gives an overview of the 8 Fundamentals designed to help brand owners take back control on how their products are represented online. 

Dashboard


The eCommerce analytics dashboard gives an overview of the 8 Fundamentals designed to help brand owners take back control on how their products are represented online. 

 
 
 
 

Return on Intelligence is our approach to helping you secure a return on investment from eCommerce data. Find out by how much you can grow your online revenue with the E Fundamentals platform
here >>> 

Blog Intro


Blog Intro


Latest on the blog

Clients


Here's how global brands are using E Fundamentals to enhance their customer's eCommerce's experience.

Clients


Here's how global brands are using E Fundamentals to enhance their customer's eCommerce's experience.

Featured case study
 

E Fundamentals is owned and run by FMCG professionals with exceptional Category Marketing expertise from a wide range of sectors.

 
We’ve used the E Fundamentals platform to successfully drive forward our base business. It has allowed us to easily diagnose and monitor our performance on our key SKUs across our key retailers, and as a result deliver up to 37% growth on certain products.
— Pladis UK (formerly United Biscuits)