E Fundamentals is a British-built, world-leading eCommerce analytics service that helps brands grow revenue & margin online.

Our technology serves our clients by tightly monitoring their products’ performance in online retail channels against a unique e-sales fundamentals framework.

In the UK, this is done across all the major online players such as Tesco, Sainsburys, Asda, Ocado, Morrisons, Waitrose & Amazon and specialist websites; and via their retail equivalents internationally.

By acting on E Fundamentals' insights and tools, brand owners are able to gain significant competitive advantage by optimising online ranging, pricing, positioning, promotion and from executing their category strategy with real-time insight.

Clients love E Fundamentals’ focus on growth, high relevance and simplicity. We are the only player in the eCommerce analytics space that guarantees its clients will generate incremental revenue when they use our service.




We're sponsoring and exhibiting at the world's leading Online and Digital summit to bring brands enterprise level eCommerce solutions.
Find out more here. 

IGD Awards

We're proud to be sponsoring IGD's Award for Digital Excellence which recognises brands that are making extraordinary strides in Omnichannel.
Find out more here.

My Digital Shelf

We've partnered with My Digital Shelf to share with you how you can improve your customer's online shopping experience.
Find out more here.