The E Fundamentals team is made up of savvy entrepreneurs and industry experts who bring a wealth of experience and insight to our young company.

They’re all working towards changing the way people shop & sell online and are committed to delivering a consistent Return on Intelligence to our clients.  

Say hello to the team who are shaping our culture and helping E Fundamentals grow and succeed.


Leadership team

Marcus Vallance

JOHN MALTMAN, CEO

A former VP at PepsiCo, P&G and Asda (Walmart), John has led fast and profitable growth in a range of marketing services and B2B technology businesses. During this time, he has developed a deep understanding of some of the world's best marketing and sales organisations including Coca-Cola Enterprises, Nestlé, SCA, Groupé SEB and Unilever FS.
John advises what you need to know before you invest in an eCommerce analytics service here.
 

MARCUS VALLANCE, Chief Operating Officer

Marcus is the Founder of SalesOut Ltd, a business focused on delivering key insights and market place reporting in the UK and European wholesale convenience sector, which was sold to IRI Worldwide Inc. Marcus started his career at the John Lewis Partnership as a Food Technologist before moving to Safeway and Coca-Cola Enterprises and since then has worked in several marketplaces within the FMCG, data reporting and analytics sectors, delivering benefits to over 500 FMCG international clients including CCE, Unilever, P&G, Mars, GSK and Nestlé. He is well experienced in growing data technology businesses to deliver tangible benefits for major clients and understanding how to key actionable insights to drive profitable growth. 

ADRIAN BUTTER, CTO

Adrian has a background in technology, consulting, product design and programme delivery from Accenture and Deloitte. He is a senior level CTO leading a team of in-house Developers to design, develop and deliver a world class technology to global brand owners.
Adrian spoke to BetaNews about how a tech company manages Disaster Recovery here. 
 

Scott Kipling

SCOTT KIPLING, Customer Success Director

With over 19 years commercial experience in Procter & Gamble and strategic management consultancy in the UK and international markets, Scott is a senior commercial practitioner who developed much of the shopper and commercial thinking in the E Fundamentals product. He is now responsible for clients achieving maximum value out of the eCommerce analytics platform and leading  the sales function.
Scott shares how you can upskill your teams to maximise eCommerce growth here.

MARTIN BROOKS, Marketing Director

A digital agency entrepreneur and CEO for 15 years. Co-founder of Omnicom's Agency Republic (2001) and Work Club (2008) which, between them won six Agency of the Year awards with the Marketing being under his leadership, plus many awards for creativity and effectiveness. In 2014 he sold Work Club to Havas Group.


Board of Advisers 

DAVID MURRAY-HUNDLEY, Chairman

An experienced advisor and mentor in both seed-stage and growth companies. David has exited several highly successful businesses that including the 1st B2B e-procurement solution which resulted in the business being acquired by Chase Manhattan bank.

TONY STRATTON, Director

A strong track record of delivering significant profitable growth in senior roles such as Chairman of CPM International, Non-executive Director of Smollan Group, Non-executive Director of Unisono (China based) & Chairman of Tonic Life Communications.

Adrian.JPG

DAVID REEVES, Director

Former CEO of Sony EMEA and Board member with multi-national high tech and FMCG blue chip companies including RJR Nabisco (USA), Mitsubishi (Japan) and Keywords Intl. plc. And if that wasn’t enough, he was also a former rocket scientist on the Apollo project at NASA.
Read David's Q&A about what makes an eCommerce team successful here.

ROB FRASER, Director

Previously the IT Director of Sainsbury’s and Boots, Rob is a senior executive with FTSE100 board level retail and digital experience. His technical expertise in retail and technology consulting covers GS1 UK, Arthur Andersen, Marks & Spencer, Rank Xerox and Redland.

ENRICO BABUCCI, Executive Chairman, Praesidium

“Think new, act fast!” – Enrico is the Executive Chairman for Italy’s leading field marketing agency, Praesidium. With over three decades of experience in Retail, he has guided clients to profitable success in the FMCG marketplace. E Fundamentals has partnered with Praesidium; find out more here.


Tips from the top

Our management team share their insights...