Latest from the blog
Over the weekend Amazon announced it will be buying Whole Foods for a staggering £11bn. COO Marcus Vallance deciphers this game changing move and what it could mean for the FMCG industry, in particularly for brand owners who sell on retailer's websites.
Coming up on the first page of search results is the first step forward towards increasing eCommerce conversion and leading in a category. Here we breakdown exactly what does 'winning in search' mean for a FMCG manufacturer and the three key points to focus on which will make an immediate difference to your online listings.
GUEST BLOGGER: Arham Khan has been working with Omnichannel brands for nearly 10 years to improve their SEO and conversion. By combining the world of digital marketing and eCommerce, here he introduces a fresh perspective on how manufacturers can approach their strategies to improve their online presence .
Product reviews have become a valuable resource to optimise eCommerce performance and build customer loyalty. Here we look at how three big brands used online reviews to win in search, successfully assess and rectify their new product launch and increase their online conversion.
On 16th May the E Fundamentals team attended the My Digital Shelf Summit; an event designed for leading FMCG professionals who are looking to accelerate their online growth. See the pictures and find out who won an Amazon echo at our our prize draw...
Former CEO of Sony EMEA David Reeves, is E Fundamentals' co-founder and a member of the Board of Directors. Here he shares what makes eCommerce teams successful at increasing their productivity and online sales.
We're proud and excited to announce that E Fundamentals has been named Worldwide Winner of I-COM’s global data start-up challenge, sponsored by Unilever. Additionally, we were also named the outright winner of the Marketing Attribution category, awarded to businesses that can demonstrate the strongest possible commercial benefit for their clients.
Attendees of the upcoming My Digital Shelf summit will get exclusive access to a webinar that will go through how brands can gain financial return from eCommerce. Hosted by E Fundamentals' CEO John Maltman & Edgewell's eCommerce controller Camila Lobo-Guerrero.
Meet Lucy and Emma - in our animated video they will show you how our eCommerce analytics platform can deliver a Return on Intelligence to help major brand owners increase their online sales and upskill their teams.
BREAKING: eCommerce insights from two decades of research reveals what features enhances the customer's online shopping experience.
Our CTO Adrian Butter came from Accenture & Deloitte, and now leads a team of in-house Developers at E Fundamentals. Here he outlines how our young tech startup backs up our enterprise level eCommerce solutions and what other tech teams can takeaway from practising Disaster Recovery.
Find out how our eCommerce solutions have helped brands secure a Return On Intelligence, increase their revenue and led us to being shortlisted for I-COM's Startup Attribution Award.
We're sponsoring and exhibiting at the IGD Online and Digital summit this Oct. If you'd like to know how to improve your customer's online shopping experience and exceed your ROI expectations, come say hello!
We're sponsoring IGD's Digital Engagement Award 2017 in pursuit of finding the FMCG brand that used digital initiatives which impacted engagement, sales and loyalty.
Tues 16th May 2017: E Fundamentals has partnered with My Digital Shelf to bring together the leading retailers and FMCG brands under one roof. The summit aims to help brands understand the key actions and emerging trends to optimise eCommerce strategies.
Which? Survey announces Iceland to be the UK's favourite online retailer. CEO John Maltman breaks down why and highlights what retailer's need to be doing in order to create a great online shopping experience for your brands and your customers.
As Omnichannel continues to expand, 8 CEOs of the world's biggest companies highlight the importance of eCommerce. Here are their 8 short snippets that will intrigue, challenge and inspire your own online shopping strategy.
Client Focus: Pladis, the leading biscuit manufacturers of the likes of McVities and Jacobs, talk about how eCommerce analytics increased the performance of their most suffering SKUs by 37%.
Did you know that 90% of online shoppers make decisions based on online reviews? If you're an eCommerce professional, these 10 stats are going to change the way you approach your digital strategy.
Winning pitches, increasing ROI for clients, new partnerships and a new office, CEO John Maltman wishes you a happy holiday as he rounds up the year. With 2017 around the corner, we're all set to compete.
E Fundamentals have partnered with the leading field marketing agency in Italy, Praesidium, to bring intelligent eCommerce insights to global brands. We take a look at the state of the Italian online shopping market and how the European powerhouse stands against its competitors...
This year Accenture released a Love Index report which calculated the hard stats behind what makes a brand successful amongst its customers. Brace yourself for the three insights, one of which even Amazon is falling behind in...
Our Developer, Aymeric, goes on a quest to buy a camera but frustratingly hits a brick wall. Here he outlines the four biggest pit falls which a lot of online retailers make and how to avoid them...
David S. Taylor, Chairman of the Board & President and Chief Executive Officer of P&G, released a critical statement addressing the factors that will prohibit sales if eCommerce does not keep up with the changing Omnichannel landscape.
As FMCG businesses target eCommerce as a key source of growth, they look for services that can help them assess their selling effectiveness through online retailers. The main providers are Clavis Insights, BrandView, Profitero and new kid on the block E Fundamentals.
Here CEO John Maltman offers some guidance on how to assess the various services...
The team at E fundamentals have been busy over the last few months building, testing and releasing the latest version of our SaaS product. It is safe to say we are really pleased with our fulfilment of a promise to deliver our 8 Fundamentals within ‘easy to consume’ dashboards and detailed reports...