Latest from the blog
CEO John Maltman will be joining the CEO of Coca-Cola, VP of Edgewell and ND of Fenwick at Retail Week Live, to discuss what are the changing habits of consumer shopping behaviour?
Insights Manager, Helen Thomas, digs deep into the keyword performance of the three most popular search terms during Christmas 2017. Find out which categories came out on top.
We're proud and excited to announce the completion of our Series A investment; we're gearing up to fast track the development of our eCommerce tools for major CPG manufacturers.
E Fundamentals have partnered with leading field marketing agency, McCurrach, to provide a one-stop service for brands looking to increase online conversion.
Kerry Foods, one of the leading suppliers and manufacturers of consumer foods in the EU markets, will be working with E Fundamentals to grow their categories, execute their eCommerce strategies and increase their online conversion.
This March, E Fundamentals CEO John Maltman and Kerry Foods eCommerce Director, Gordon Morrin, are taking The Grocer's stage to show you how to grow your category online.
As we come to the end of 2017, CEO John Maltman reflects on our immense growth and on how much of a big part you, our supporter, played in helping us develop our eCommerce technology.
Our Customer Success team are bringing their eCommerce insights straight to your desks in this workshop. Find out more and get in touch to see how it can help your teams.
E Fundamentals analysed new product launches across 18 categories from Jan - Oct 2017, and found three big issues with current eCommerce strategies.
On 2 - 3 Nov we'll be presenting & exhibiting at Savant eCommerce conference. We'll be talking to retailers about how they can use their private label to increase their online sales.
In lead up to IGD's Online & Digital Summit we're giving away three Amazon Echo Dots. Find out the three different ways you can bag one for yourself.
For the first time IGD will be hosting E Fundamentals & Nestlé Purina on their main stage to present the latest research on what makes a new product launch successful online.
CEO John Maltman's candid note on why he attended the Scottish Business Network networking event and what E Fundamentals will be doing in Edinburgh to help the CPG industry outpeform in the eCommerce market.
The difference in where and how you get your eCommerce data can determine whether you grow or stagnate online. Here's why a category approach is imperative.
In a recent webinar, a CPG manufacturer enquired how they can motivate their team to maintain the eCommerce solutions they've put in place. Here are 6 considerations to ensure you don't miss a step.
As of Oct 2016, Aymeric officially qualified as a Junior Developer and here shares his experience as a tech apprentice at E Fundamentals.
Is your business eCommerce savvy? E Fundamentals' CEO John Maltman and Edgewell's eCommerce controller Camila Lobo-Guerrero, co-host to present you with stories, insights and tried and tested advice to enhance your customer's eCommerce experience
'Smart promotions' is one out of The 8 Fundamentals that can help drive your online growth. In this Q&A, COO Marcus Vallance goes through some of the key points that brand owners need to keep in mind when putting together a pricing strategy to increase eCommerce conversion.
Over the weekend Amazon announced it will be buying Whole Foods for a staggering £11bn. COO Marcus Vallance deciphers this game changing move and what it could mean for the FMCG industry, in particularly for brand owners who sell on retailer's websites.
Coming up on the first page of search results is the first step forward towards increasing eCommerce conversion and leading in a category. Here we breakdown exactly what does 'winning in search' mean for a FMCG manufacturer and the three key points to focus on which will make an immediate difference to your online listings.
GUEST BLOGGER: Arham Khan has been working with Omnichannel brands for nearly 10 years to improve their SEO and conversion. By combining the world of digital marketing and eCommerce, here he introduces a fresh perspective on how manufacturers can approach their strategies to improve their online presence .
Product reviews have become a valuable resource to optimise eCommerce performance and build customer loyalty. Here we look at how three big brands used online reviews to win in search, successfully assess and rectify their new product launch and increase their online conversion.
On 16th May the E Fundamentals team attended the My Digital Shelf Summit; an event designed for leading FMCG professionals who are looking to accelerate their online growth. See the pictures and find out who won an Amazon echo at our our prize draw...
Former CEO of Sony EMEA David Reeves, is E Fundamentals' co-founder and a member of the Board of Directors. Here he shares what makes eCommerce teams successful at increasing their productivity and online sales.
We're proud and excited to announce that E Fundamentals has been named Worldwide Winner of I-COM’s global data start-up challenge, sponsored by Unilever. Additionally, we were also named the outright winner of the Marketing Attribution category, awarded to businesses that can demonstrate the strongest possible commercial benefit for their clients.
Attendees of the upcoming My Digital Shelf summit will get exclusive access to a webinar that will go through how brands can gain financial return from eCommerce. Hosted by E Fundamentals' CEO John Maltman & Edgewell's eCommerce controller Camila Lobo-Guerrero.
Meet Lucy and Emma - in our animated video they will show you how our eCommerce analytics platform can deliver a Return on Intelligence to help major brand owners increase their online sales and upskill their teams.
BREAKING: eCommerce insights from two decades of research reveals what features enhances the customer's online shopping experience.
Our CTO Adrian Butter came from Accenture & Deloitte, and now leads a team of in-house Developers at E Fundamentals. Here he outlines how our young tech startup backs up our enterprise level eCommerce solutions and what other tech teams can takeaway from practising Disaster Recovery.
Find out how our eCommerce solutions have helped brands secure a Return On Intelligence, increase their revenue and led us to being shortlisted for I-COM's Startup Attribution Award.
View more posts:
Search the blog:
The changing face of consumer shopping behaviour is very real. How people shop today is different from five years a… https://t.co/I036Tc9DBM