e.fundamentals works with ambitious brands who want to grow their online sales, build internal capabilities and implement smart eCommerce strategies that will get them in front of the multichannel shopper.

We know the challenges (and sometimes confusion) you're up against. Our team were once in your shoes and in your very roles. This is why we now work with brand owners to help them win online. 

Here's a glimpse into why some brands are choosing to work with us...

See for yourself what makes our clients so happy.
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Ed Harman, Channel Optimisation Manager, Weetabix

“We’re really proud to partner with e.fundamentals. Having assessed the market, they were the only eCommerce analytics provider that showed us how to get beyond fixing the basics and grow our online channel. They’ve put a powerful tool in the hands of our Sales, Marketing & Category teams which will strengthen our relationship with retailers, amplify our activation and keep our business priorities at the heart of the online sales strategy.”

Ed Harman, Channel Optimisation Manager, Weetabix Food Company

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"Having the right eCommerce insights becomes critical; e.fundamentals tailors their approach according to our needs within the markets we’re operating in. Everyone can access insights from one platform based on what matters to them, see online performance on a regular basis and track to optimise the drivers. Having a complete category view across all markets is important which their platform seamlessly delivers.”

Elena Meyer, eCommerce Category Manager, Edgewell

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“Before signing with e.fundamentals we were struggling for visibility on shelf which was really affecting our online sales.  Now, with the new platform, we have an eCommerce service that shows and prioritises the actions we need to take to not only fix the basics but also improve the positioning of our products on retailer sites.”

Karen Hill, Group Product Manager, HiPP Organic

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“eCommerce is growing in importance for McCain.  We see e.fundamentals as the correct choice of data partner for us due to the simplicity of their platform and the ease of getting to the insights.  In addition, they’re providing the support we need to help us maximise our growth and also the expertise to deliver their tool to our wider business.”

Nick Sultanti, eCommerce & Digital Category Manager, McCain Foods


“The eCommerce channel continues to grow in importance for us and we’re really pleased to partner with e.fundamentals. We particularly like the simplicity of their platform and the ease of getting to insights, enabling us to quickly identify growth opportunities. We now have a powerful tool in the hands of our sales, marketing and category teams to help optimise our online sales.”
James Brett, Head of Customer Marketing, Twinings

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“eCommerce is a key strategic focus for AB World Foods. e.fundamentals not only helps us drive sales in this space, but saves us time by gathering data we can use from an omnichannel perspective.”

Alice Gheissari, eCommerce Manager, AB World Foods

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“e.fundamentals’ Customer Success function made them a clear winner for Nestlé Skin Health. Their approach provides actionable insights specific to our category with an effective framework on how to seize new opportunities for sustained growth. We’ll be working really closely with the team to sharpen our capabilities and execute our online sales strategy with consistency and scale across all retailers.”

Amreeta Sagoo, Nestlé Skin Health

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Whether you're managing accounts, devising eCommerce strategies or responsible for growing your category, whatever your objective find out how we're helping professionals just like you achieve their goals.  


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Find out how we pull actionable eCommerce insights from retailers.

Client stories