e.fundamentals works with ambitious brands who want to grow their online sales, build internal capabilities and implement smart eCommerce strategies that will get them in front of the multichannel shopper.

We know the challenges (and sometimes confusion) you're up against. Our team were once in your shoes and in your very roles. This is why we now work with brand owners to help them win online. 

Here's a glimpse into why some brands are choosing to work with us...

Ed Harman, Channel Optimisation Manager, Weetabix


“We’re really proud to partner with e.fundamentals. Having assessed the market, they were the only eCommerce analytics provider that showed us how to get beyond fixing the basics and grow our online channel. They’ve put a powerful tool in the hands of our Sales, Marketing & Category teams which will strengthen our relationship with retailers, amplify our activation and keep our business priorities at the heart of the online sales strategy.”

Ed Harman, Channel Optimisation Manager, Weetabix Food Company

Victoria Sowerby, eCommerce Manager, Quorn Foods


"We reviewed the market and for Quorn it was an easy decision. e.fundamentals’ unique strategic approach is helping us identify new opportunities for growth and attract more online shoppers. Since on-boarding, we’ve received industry specific training which has not only supported our current ways of working, but is helping us build internal capabilities to achieve our eCommerce objectives.”

Victoria Sowerby, eCommerce Manager, Quorn

Customer Development Director, Hot drinks

"Choosing e.fundamentals was a clear and obvious decision for us. The system is easy and intuitive to use and we were very impressed by their FMCG expertise and how they have built that into their product. Since implementing we have seen an almost immediate impact on performance and their proactive approach has been a breath of fresh air to our organisation. We see e.fundamentals as a key partner in helping us to deliver our eCommerce growth ambition."

Online Customer Development Director, Global hot drinks manufacturer

Gordon Morrin in circle 200px.png

“Understanding how we can improve our online execution is vitally important to us at Kerry Foods. Having used other digital shelf analytics providers in the past with disappointing results, we are now delighted to work with e.fundamentals. Their system has a strong commercial focus, superior quality of user experience and their approach to setting up and maintaining the service removes the pain point we had with other providers.”

Gordon Morrin, eCommerce Director, Kerry Foods


Featured clients


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Whether you're managing accounts, devising eCommerce strategies or responsible for growing your category, whatever your objective find out how we're helping professionals just like you achieve their goals.  


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