Weetabix appoints E Fundamentals to drive online performance
Waitrose and Ocado lead as best supermarkets for shopping vegan online
We're excited to announce that Weetabix Food Group chooses E Fundamentals to drive their online performance.
E Fundamentals’ online tools will equip Weetabix with actionable data so the brand can disrupt and expand in a competitive category.
Flexitarianism leads Quorn to appoint E Fundamentals to drive online performance
The latest study from our desks straight to press: How prepared are retailers to drive online sales for vegan brands in the UK eCommerce market?
Asda’s Coming Home! Supermarket wins out on beer and cider World Cup football fever
We're excited to announce that Quorn Foods chooses E Fundamentals to boost their online performance. Find out what they've been cooking up for their 2019's eCommerce strategy.
Meghan Markle’s favourite beauty products surge online
‘Beer & Cider Football Fever Index’ ranks the UK’s major supermarkets by online World Cup buy-in. A weighted score has been allocated based on analysis into the ranges, promotional activity and pricing of Britain’s top beer and cider brands across sites as England achieve the most successful run in the tournament since 1990.
Tesco comes out on top for consumers seeking low sugar drinks online
Are your beauty brands The Duchess’ favourite? In lead up to the Royal Wedding we looked into how Ms. Markle's favourite beauty products are being sold online.
E Fundamentals secures £2.5 million Series A finance round led by Downing
In lead up to the sugar tax, E Fundamentals analysed which grocery websites made low sugar fizzy drinks easier to buy. Find out the results of the full index here.
E Fundamentals and McCurrach launch INSIGHTS ACTIONED service
We're proud and excited to announce the completion of our Series A investment; we're gearing up to fast track the development of our eCommerce tools for major CPG manufacturers.
Kerry Foods appoints E Fundamentals for eCommerce insights
E Fundamentals have partnered with leading field marketing agency, McCurrach, to provide a one-stop service for brands looking to increase online conversion.
Failed product launches cost grocery brands over £30.4m per year
Kerry Foods, one of the leading suppliers and manufacturers of consumer foods in the EU markets, will be working with E Fundamentals to grow their categories, execute their eCommerce strategies and increase their online conversion.
E Fundamentals analysed new product launches across 18 categories from Jan - Oct 2017, and found three big issues with current eCommerce strategies.