E Fundamentals and McCurrach launch INSIGHTS ACTIONED service


Experts strike up partnership to launch new one-stop-shop service that combines eCommerce insights with skilled online retail execution to drive online growth and sales.

LONDON, UK. Market-leading specialists E Fundamentals (eCommerce analytics and insight) and McCurrach (retail execution) today announce Insights Actioned, a service that enables brand owners to choose a one-stop-shop service to get powerful eCommerce performance insights actioned by an expert partner in one joined-up package; instead of needing to manage the process of product performance management internally.

“Insights Actioned has been created in response to direct market demand” says E Fundamentals COO Marcus Vallance. “Most brand owners now know how critical it is to have advanced data insights into the fundamentals of online selling, but many lack the resources and expertise in-house to take the necessary action to make the improvements to online listings as required. Partnering with McCurrach to handle the execution is the perfect solution.”

E Fundamentals has fast become the leaders in providing insights into online selling effectiveness across FMCG, Retail, Consumer Electronics, Pharmacy, Health & Beauty industries. Paired with McCurrach’s retail, sales and execution expertise, and advanced data analytics capabilities, this partnership has been designed to power up eCommerce performance and grow sales for brands and outlets.

This announcement comes after a hugely successful pilot campaign for a global leading FMCG brand’s eCommerce channel.

The team used Insights Actioned on a long-term project to enhance the shoppers’ experience by fixing the basics that included correcting names, imagery and product content. In September 2017 the client achieved perfection in Ocado with compliance hitting 100%.

“Well done! Foundations are critical” commented the client’s UK Sales Director.

The client’s Business Manager on the Ocado Account, added:

“This is a great effort and a fantastic achievement considering how quickly [the service] got Ocado to turn the [issues] around. Massive thanks for all your effort and support.”

McCurrach CEO Angus Maciver comments, “It gives me great pleasure to announce our partnership with E Fundamentals. Online is an area of rapid growth in the retail industry and this offering will allow us to quickly identify any performance issues and take swift steps to resolve them on a brand’s behalf. We’re excited to be able to take our expertise delivering in-store execution into the online space; the exact same principles apply. We understand the importance of a positive shopping experience for consumers, and how a great shopping experience can influence sales. The combination of E Fundamentals’ market leading technology with our retail expertise, data analytics capability and mutual reputation for delivering ROI, means we truly are best placed to improve online execution and ultimately sell more for our clients.”


E Fundamentals is a British-built, world-leading eCommerce analytics platform that helps brands grow online revenues by delivering a Return on Intelligence. By optimising sales performance against The 8 Fundamentals framework, the company enables its wide range of international clients to generate fast and profitable growth through online retailers.

Martin Brooks
E: martin.brooks@ef.uk.com
M: +44 (0) 7979 808761


ABOUT MCCURRACH  - mccurrach.co.uk

As the largest UK and Ireland retail field sales agency, McCurrach help big brands SELL MORE for some of the biggest names in the world across the FMCG, Consumer Electronics and Financial Services sectors.

One of the UK’s leading outsourced field sales agencies, they ensure brands achieve their full potential by maximising product distribution, availability and visibility – both online and offline. Key to their success in helping big brands SELL MORE is building and executing award winning sales strategies, implementing data driven planning and execution, employing expert people, and leveraging unrivalled market knowledge and relationships.

Their permanent core teams are supported by flexible on-demand staff from sister brand and experiential marketing experts, Wave.

Linzi McGuire
E: linzi.mcguire@mccurrach.co.uk / communicationsteam@mccurrach.co.uk
M: +44 (0) 7855 116553