Kerry Foods appoints E Fundamentals for eCommerce insights

Kerry Foods UK has appointed eCommerce analytics and insight specialists E Fundamental as its UK partner.

In this increasingly vital area, London and Edinburgh-based E Fundamentals will provide deep eCommerce insights across Kerry’s cheese, meat snacking and sausages categories, handling brands such as Cheestrings, Mattessons and Richmond sausages.

The service will help Kerry build revenue and margin in online supermarkets by measuring and analysing a range of online fundamentals such as product content, search efficiency, price, promotion and execution of the category strategies.

Gordon Morrin, eCommerce Director Kerry Foods said:

“Understanding how we can improve our online execution is vitally important to us at Kerry Foods. Having used other digital shelf analytics providers in the past with disappointing results, we are now delighted to work with E Fundamentals. Their system has a strong commercial focus, superior quality of user experience and their approach to setting up and maintaining the service removes the pain point we had with other providers.”

Gordon and his team will be working closely with E Fundamentals’ Customer Success team to help them grow their categories online. Scott Kipling, Customer Success Director at E Fundamentals said:

“We are delighted to be working with Kerry Foods on helping them track and improve their online execution and selling effectiveness. We are highly confident that Kerry Foods will see a step change in their Return on Intelligence versus what they have experienced in the past.”

PRESS CONTACT: Martin Brooks
M: +44 (0) 7979 808761

 About E Fundamentals -

E Fundamentals is a British-built, world-leading eCommerce analytics platform that helps brands grow online revenues by delivering a Return on Intelligence. By optimising sales performance against The 8 Fundamentals framework, the company enables its wide range of international clients to generate fast and profitable growth through online retailers.

About Kerry Foods -

Kerry Foods is the consumer division of the Kerry Group, a leading manufacturer and marketer of branded and customer branded chilled foods. Kerry Foods' market leading brands are household names in their selected markets bringing technology leadership and sustainable growth to the food and beverage industries.

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The Grocer conference keynote

Kerry Foods & E Fundamentals at The Grocer

E Fundamentals CEO, John Maltman, and eCommerce Director of Kerry Foods, Gordon Morrin, will be co-presenting at The Grocer's conference on how you can bring your category strategy alive on online retailers.

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