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Want advanced insights to drive eCommerce success,
but not sure of the first step?

E Fundamentals Smart Start cuts through the work and sets you up for success to accelerate your online growth.

Whether you’re at the beginning of your online journey or have reached your capacity in-house, by leveraging our Customer Success team’s FMCG supplier and retail experience, we have identified everything you need to efficiently and swiftly win online.

Through a series of joint working sessions between our team and your key stakeholders, we will share with you the eCommerce strategies that will increase your online sales...and even work with you on site to help you do it.  

Our aim is not only to leave you with clear outputs and action plans, but to also build your team’s capability to deliver them.

The package

The complete Smart Start package includes the following...

Category Review

1 week

  • An in-depth review of your category’s current online selling effectiveness for you and your competition against The 8 Fundamentals.
  • A breakdown of the current opportunities that you can start working on today which will improve your category's performance.
  • All findings presented to key stakeholders in the business to ensure your teams have insights that are relevant to their objectives.   

Online Strategy

1 day workshop - plus preparation and follow up

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  • Refining or creating your online strategy through a tailored workshop with all the key stakeholders.
  • Working with your team to create a strategy based on the needs of your business, or build on your existing strategy.
  • Leveraging data within the business to define the role of your channel, size of prize, objectives, KPIs and platforms for growth.

Activation Planning

1 day workshop

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  • A joint working session aimed to create (or strengthen) your activation plans for online beyond just promotion and NPD; we will do this by taking your online & category strategy and current brand plans as inputs.


Start now!

Get in touch to talk about your category and sales objectives.

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Explore our other eCommerce services


The 8 Fundamentals eCommerce analytics dashboard is designed to increase your online sales specifically by growing your categories. Pulling insights from all leading retailers, the data is intuitively categorised so it's easy to understand and action.