Chosen by the world’s most ambitious brand-owners, e.fundamentals is the leading eCommerce analytics service that guarantees to increase your sales and margin in online stores.

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Tailored to YOUR role, the platform features market-leading category management offering to help you sell more online.


  • Personalised insights

  • Organisation of your workload

  • Complete category view

  • Focus on core SKU groups

Get in touch with our Customer Success team to learn more >>>

Whether you're managing accounts, devising eCommerce strategies or responsible for growing your category, whatever your objective, request a demo and find out how we're helping professionals just like you grow their online sales on retailer's websites.


Ed Harman, Head of Channel Strategy, Weetabix

“We’re really proud to partner with e.fundamentals. Having assessed the market, they were the only eCommerce analytics provider that showed us how to get beyond fixing the basics and grow our online channel. They’ve put a powerful tool in the hands of our Sales, Marketing & Category teams which will strengthen our relationship with retailers, amplify our activation and keep our business priorities at the heart of the online sales strategy.”

Ed Harman, Channel Optimisation Manager, Weetabix Food Company

Victoria Sowrby, eCommerce Manager, Quorn.gif

"We reviewed the market and for Quorn it was an easy decision. e.fundamentals’ unique strategic approach is helping us identify new opportunities for growth and attract more online shoppers. Since on-boarding, we’ve received industry specific training which has not only supported our current ways of working, but is helping us build internal capabilities to achieve our eCommerce objectives.”

Victoria Sowerby, eCommerce Manager, Quorn

Brands accelerating company growth with eCommerce