Is your business eCommerce savvy? E Fundamentals' CEO John Maltman and Edgewell's eCommerce controller Camila Lobo-Guerrero, co-host to present you with stories, insights and tried and tested advice to enhance your customer's eCommerce experience
'Smart promotions' is one out of The 8 Fundamentals that can help drive your online growth. In this Q&A, COO Marcus Vallance goes through some of the key points that brand owners need to keep in mind when putting together a pricing strategy to increase eCommerce conversion.
Over the weekend Amazon announced it will be buying Whole Foods for a staggering £11bn. COO Marcus Vallance deciphers this game changing move and what it could mean for the FMCG industry, in particularly for brand owners who sell on retailer's websites.
Coming up on the first page of search results is the first step forward towards increasing eCommerce conversion and leading in a category. Here we breakdown exactly what does 'winning in search' mean for a FMCG manufacturer and the three key points to focus on which will make an immediate difference to your online listings.
GUEST BLOGGER: Arham Khan has been working with Omnichannel brands for nearly 10 years to improve their SEO and conversion. By combining the world of digital marketing and eCommerce, here he introduces a fresh perspective on how manufacturers can approach their strategies to improve their online presence .
Product reviews have become a valuable resource to optimise eCommerce performance and build customer loyalty. Here we look at how three big brands used online reviews to win in search, successfully assess and rectify their new product launch and increase their online conversion.